Food Writers are the Worst!

There's something I have to get off my chest: food writers are the worst.

Julie Guthman, a geographer once wrote that Michael Pollan made her want to eat Cheetos. While I wouldn't go that far, I can wholeheartedly agree that popular food writers do little more than sell books and make some people food good about making alternative food choices, which is why Julie wants to do the exact opposite. Tone-deaf at best and dangerously out of touch at worst, I can confirm that these books, which I've been reading too many for my next book project, do not offer reasonable, workable solutions that are based on science.

What's worse, most food writers in the U.S., the Michael Pollans, Mark Bittmans, Matthew Evans and other slow food acolytes, after rehearsing the horrific evils of the industrial food system for a couple hundred pages of best-selling texts, all come to the same conclusion: eat local food. It's something we academics have been studying for a while now (and I advocate for in a limited way), but few of us breezily conclude a book-length tome with encouragement to trot on down to the farmer's market, as if that will magically solve the problem.

There are a few reasons academics don't wave the local food flag: one is that we also understand that food is a heavily subsidized industry and that the price of food in the supermarket does not accurately reflect the cost of producing it. The food prices in farmer's markets reflect a different, freer market and are thus wildly out of sync with the supermarket, especially when it comes to animal products. Second, this distortion in prices is a result of something called a cheap food policy that suppresses the cost of food, so wait for it—wages can be suppressed in other economic sectors. Shocking, I know, that state capitalism would be so shady. Third, agricultural policy favors the large-scale production of food, especially animal products, and as such small-scale farmers cannot access the facilities such as abattoirs, that they need to safely process and distribute food in local markets. Fourth, because of various other forms of manufactured inequality, an unhealthy percentage of the population cannot ensure adequate food intake at all. So, how on earth would enough people be able to adequately influence markets so that production practices would change to small-scale, local and organic?

Spoiler alert: they haven't.

What has happened is that these food writers have made a lot of money selling books with the same basic message and industrial agriculture has continued unchanged. The haves of the U.S. enjoy feel-good food that may or may not contain unhealthy toxins and the have-nots must settle for the poisoned industrially produced garbage that passes for food. Clair Hinrichs calls it a two-class food system, mostly referring to the fact that small-scale farmers who grow organic food can't afford to buy it, but it also operates for consumers who cannot afford to buy the foods that the food writers tell us will save the planet. News flash: small-scale, organic farmers struggle with making basic ends meet due to distorted food prices, can't afford health insurance and negotiate ever more discriminatory agricultural policies.

As such, none of these men with names starting with M appear to have had any meaningful experience with a farm, or they might suggest a different approach. One exception: Matthew, after making a fortune in television, took himself down to Tasmania (as one does) and bought a farm. He felt this was a reasonable approach to solving the problems of the food system, and maybe it jolly-well was—for him. While one has to admire the chutzpah of this act, most people do not have the means or the skills to simply take up farming. Even if they did, how is this an answer?

The same perverse logic operates with the admonition to "eat more plants." This mantra has been taken up in various forms in various ways, but most recently the warnings about climate change have encouraged a reduction in meat consumption. Unfortunately for plant-eating advocates, meat consumption hasn't changed a bit in recent decades and has only increased in many places. What has also increased is the production of meat and dairy alternatives, sourced from far-away places, that now clog the freezer and refrigerated sections of the supermarket.

Eating more plant-based foods hasn't solved any ecological crises, it's made new problems for people, animals and the environment. Most people who consume plant-based foods have no idea what is going on at the other end of a complicated supply chain and I'm here to tell you it's not good. What could be good, however, is a different approach altogether, one that integrates new social movements with bioregional diets focused on cooperative production. So, now that I've gotten this beef off my chest, I'll be writing about real solutions in a few installments (with a couple posts about bacon and milk in between) over the next several weeks, so stay tuned!